As predicted previously in this blog O2 have beaten off stiff competition from other mobile phone providers such as Vodafone to sign a deal for exclusive distribution rights for the Apple iPhone within the UK. According to an article written in the Guardian O2 won the bidding war by reputedly signing a deal which would give up to 40% of the revenues it makes back to Apple!  Although O2 have sole rights to the distribution they will also be using Carphone Warehouse outlets to sell the device on O2 contracts to gain maximum exposure for the must have gadget for 2007 - in fact Apple have already shipped it’s first 1 million units with a target of 10 million by the end of 2008 as the product is rolled our worldwide. (more…)