Ofcom, the independent regulator and competition authority, has just unearthed some amazing findings on broadband speeds in the UK. Ofcom’s research is the most thorough study ever conducted into UK broadband speeds, with over 7,000 tests conducted in 1,500 homes over a 30 day period.
Their findings show that UK consumers receive an average broadband speed of 3.6Mbs, which is significantly less than the average maximum possible speed of 4.3 Mbs and significantly lower than advertised headline speeds. Although 3.6 Mbs is sufficient for many internet applications, over 60% of UK consumers currently subscribe to packages promising speeds of up to 8Mb.
Research also shows that one in five of these subscribers actually receive an average speed of as little as 2 Mbs, with the average speed consumers receive only 45% of the advertised headline speed.
Ofcom has also launched a new code of practice initiative; with providers covering over 95% of broadband customers already signed to give more accurate information about broadband speeds. Ofcom will be monitoring all internet providers over the next six months to make sure they are sticking to the code to offer customers a clearer picture of likely broadband speeds at the point of sale.
Managing Director of Be Broadband, Felix Geyr, said –
‘The Ofcom report is a step in the right direction for the broadband industry to cut through customer’s confusion and improve trust in their services. Ofcom’s broadband speeds code of practice, which Be Broadband signed up to when it was first announced, requires ISPs to better explain to new customers what speeds they are likely to obtain in practice, and also to tell them what steps they can take to improve their broadband performance. Be continues to strive to offer transparency and fair practices to our members, with a speed estimator on the website since August and members having the right to move between packages at no cost.’
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