Eurosport HD Confirmed for Virgin Media TV

Virgin Media Cable TV is proud to announce an agreement to host Eurosport HD in the coming months. Launching in April, Eurosport HD will bring Virgin Media customers an exclusive and extensive range of sports to watch in superb high definition. These will include the Tour de France, the French Open tennis championship, plus loads of motorsport action like the European rounds of World Superbikes and the World Touring Car Championships.

Eurosport’s Director of Distribution & Development, Jean-Thierry Augustin, said  -

We have received excellent feedback from viewers about the high quality of Eurosport’s HD output and so are delighted to complete our portfolio of world class events for Virgin Media’s customers. In a competitive sports market we are very pleased to have found a very positive on-going carriage arrangement with long term partners Virgin Media which strengthens further the availability of our flagship channel British Eurosport and our ever more relevant content line on British Eurosport 2.

Virgin Media will now be able to offer Eurosport to its 3.7 million TV customers across the UK as part of their ever growing range of HD channels.  The launch also signals the first of several new high definition channels planned for release on Virgin Media TV this year, all available at no extra cost for customers on the Virgin Media XL TV deal.

With the new addition of Eurosport, Virgin Media now boasts 8 HD channels Covering a wide range of drama, documentaries, music, and of course sport. Plus with several hundred hours of HD on demand, customers can choose from a huge selection of popular films through Movies on Demand and PictureBox, as well as a great choice of full series in HD on BBC iPlayer.

Director of digital entertainment at Virgin Media, Cindy Rose, said -

We’re really excited about the spring launch of Eurosport HD and the wider roll-out of several new HD channels for our customers in the coming months. With HD ready TVs now common in UK homes, the combination of HD channels as well as our pioneering TV on Demand service gives Virgin TV customers a huge range of HD programming with the unique flexibility to enjoy HD content whenever they want, at the touch of a button. With all the regular channels you’d expect, and a service ready for 3DTV too, Virgin TV is without doubt the most compelling TV offer on the market.

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