Virgin Media Launch New On Demand Movie Service – Picturebox

Virgin Media TV is launching a new on demand movie subscription service called PictureBox in collaboration with Universal Pictures. The PictureBox service will be available for only £5 a month and provide a broad selection of feature films, with subscribers being able to view films whenever they like at any given time. Seven new titles being added to the line-up every week, with many of the films available in HD alongside a selection of not yet seen television in the UK.

Executive director of content acquisition at Virgin Media, Katherine Burns, said -

Our customers love movies on demand and they’re watching millions of films every year. The addition of PictureBox means Virgin Media is the perfect choice for film fans, with a fantastic HD line-up and even more films to choose from, all at great value for money.

Picturebox will be showing exclusively Universal Picture movies, which in the coming months include such hits as Hot Fuzz, The Bourne Ultimatum, Children of Men and The Holiday, as well as classic blockbusters such as Scarface, Total Recall, The Nutty Professor and E.T – The Extra Terrestrial.

More than half of Virgin Media’s 3.6 million TV customers are now regularly watching on demand TV, with over half a billion views last year alone. Plus with the Virgin Media bundle packages adding the next generation of ultra fast internet access of up to 50Mb, plus free weekend calls, Picturebox is another impressive factor to the Virgin Media brand.

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