Virgin Media Plan Next Generation TV

The Virgin Media bundle package will soon feature brand new Tivo technology to take their latest generation TV to the next level. Already a huge hit in  the U.S, Tivo developed the first ever digital video recorder, and has agreed to exclusively partner Virgin Media in helping strategically advance their TV service.

The agreement will see TiVo develop a television and broadband interactive interface to help power Virgin Media’s new HD boxes. The exclusive deal will also see Virgin Media become the exclusive distributor of TiVo services in the UK.

CEO of Virgin Media, Neil Berkett,  said

TiVo’s proven track record of innovation, strength of its patented technology and experience in developing best in class user environments, make it an ideal strategic partner for Virgin Media as we move aggressively to bring our next generation TV service to market. The superiority of our fibre optic network combined with TiVo’s capabilities, will allow us to offer consumers the most significantly advanced and compelling TV service available in the UK , and we believe will do to the TV market what Virgin Media has done to thehigh speed broadband market.

The new TV platform will allow Virgin Media to offer a superior viewing experience whilst allowing customers to search and discover ‘video on demand’, helping to create the ultimate home entertainment system.

The first Virgin Media/TiVo co-branded product is due for release in 2010, and is sure to be a huge hit in the UK after the success of Virgin’s quad play broadband, TV, phone and mobile bundle. Virgin Media TV is already the UK’s most advanced ‘on demand’ service and with the addition of Tivo to the team, it looks like their portfolio is only going to go from strength to strength.

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