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Social networking 'a big opportunity' in the mobile world / Wednesday, September 10, 2008
Social networking has been hailed as a major opportunity in the mobile world.
VeriSign Messaging and Mobile Media reports that around 180 million mobile consumers will use some sort of social networking service on the move weekly during 2008, according to figures from Gartner.
This figure is forecast to increase to over 800 million by 2012.
The VeriSign division has announced the launch of Xoomerang to help users socialise with popular websites, such as YouTube.
Warren Faleiro, vice-president of multimedia applications for the business unit, said: "Social networking is positioned to be the next big opportunity for the wireless industry."
He added that for the full potential of this area to be unlocked, improvements must be made to the user experience and existing operator infrastructure must be properly leveraged.
Social networking website Facebook reportedly announced that it has over 100 million users.