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Verizon and Yahoo! extend strategic alliance / Friday, September 05, 2008
Verizon has announced an extension of its strategic alliance with Yahoo! with the companies signing a multi-year co-branded portal agreement.
Under the terms of the deal, Verizon broadband subscribers will be provided with an integrated portal as the preferred starting point, extending the agreement started in 2005.
The portal will be offered to its FiOS Internet and High Speed Internet services customers, with subscribers gaining access to Yahoo! Search and co-branded email, instant messenger and toolbar applications.
Eric J Bruno, senior vice-president of corporate marketing at, Verizon, said: "In addition to providing consumers the fastest upload and download broadband connection speeds available, Verizon offers features and services that enhance our customers' internet experience."
He added that the provision of a portal and personalised content is a significant part of the broadband experience offered by the company.
Last week, Verizon Business published advice for retailers preparing for the Christmas holiday.